For a very long time, I stopped attending media and blogger events, an eventuality of working when the rest of the world is sleeping. From morning till afternoon, where most events are held, I’m home sleeping. But last Wednesday, I went to Chino Roces, Makati to attend Air Asia Philippines’ Create Camp event. Save for the title of the event, I knew nothing about it. I came there not expecting anything but went home feeling inspired and grateful.
Air Asia is a low-cost airline based in Malaysia. Air Asia Philippines started its operations in 2012, traveling on 30 routes within the country and the rest of Asia. I’ve flown with this airline more than I could count because of its competitive air fares. They recently opened a competition for young storytellers called Create Camp, a social media reality search. The event revealed the 5 finalists who would go head to head for a chance to win over 1 million pesos worth of prizes, trips, and mentorship programs.
The selected finalists will undergo a training on photography, videography, and travel under the tutelage of the present Air Asia storytellers. The 9 people who will serve as mentors to the finalists are Benj Ramos (entrepreneur/photographer), Enzo Cruz (photographer), Ayen Dela Torre (educator and founder of Where to Next), Rachel Halili (graphic designer and co-founder of Where to Next), Nella Lomotan (marketing professional/photographer), Javi Cang (investment banker/mountaineer), Patrick Martin (social entrepreneur/adventure filmmaker), Kyrke Jaleco (travel and corporate filmmaker), and Pao Cuarteron (photographer).
And who are the lucky 5?
1. Cara Durano – a fresh graduate from De La Salle University who has the passion for adventure and music.
2. Ray Ambler Baguilar – a business student from the University of Baguio who is also a part-time financial advisor.
3. Jaip Saluba – a travel filmmaker from Iloilo.
4. Paolo Garrido – a.k.a. the Afro Wandered of Mapua, is a multimedia practitioner
5. Bea Pargas – a student and a teacher from UP Diliman.
We were shown the videos that the 5 contestants created during the announcement of the finalists. I am no filmmaker, but I stake a claim in being a storyteller; I know a good story when I see one. Based on the videos presented, I could see why these five people were selected. Each finalist has a unique style and clever cinematic techniques required to make a compelling film. I was very impressed, particularly with the video entries of the 3 male finalists.
Out of the 5, my favorite video was created by Saluba; the transitions are seamless, the backlighting is impeccable, the voice over perfectly melds with the sound effects. The cross-cutting, aerial shots and jump cuts were cleverly integrated, creating such an enticing narrative. You may see this video on this link.
I could not help but be inspired by these 5 souls, almost envious that they already knew what they want to do this early in life. Their videos, a vivid reminder of how much a person can achieve if he or she follows his/her passion.
But that’s not the only exciting thing that happened in this event. Air Asia gave away round-trip tickets on some Philippine and Asian destinations. I was reading something on my phone when I heard my name; I won a return ticket to Iloilo!
Thank you, Air Asia, for this wonderful opportunity!
Congratulations and good luck to the 5 finalists of Air Asia’s Create Camp!